Holiday Marketing on Pinterest!
Hey, Makers, Influencers and E-Commerce Businesses!
It's GO TIME on PINTEREST!
We may be in the middle of thanksgiving prep (if you live in Canada), or maybe you are dotting your i’s and crossing your t’s for your halloween lineup, but gear up for Christmas holiday marketing on Pinterest is happening right now and we want you to see the benefits of your efforts on this platform by taking advantage of the prep work needed to maximize this awesome resource!
Did you know brands that utilized Pinterest for their holiday campaigns last year...
Had a 45% increase in conversion rate by activating more moments during the holidays in 2021
Saw an 18% increase in sales per impression by running more objectives
Had a 17% higher ROAS by tailoring their messages with holiday-specific creatives
This holiday season, people on Pinterest are excited to celebrate more moments—big and small. This means there are more opportunities for you to reach them and boost holiday sales.
We LOVE this supportive, joy-filled, positive space for marketing! Have you ever tried Pinterest for YOUR business? Maybe this year is the year to start!
Need help getting graphics or wording together for your Pinterest posts? We can help and would love to chat (send us a message!), and we also want to leave you with these tips to get your started!
Get seen on Pinterest this Holiday:
Study what is trending on Pinterest and start there - pinning what’s popular with your crowd
Use Pinterest Analytics to find out who you audience is and what they are looking for. Pins that don’t resonate won’t translate to sales or views.
Use images that catch attention
When your audience is scrolling through Pinterest, they are looking for images that are beautiful, inspirational, or represent things they like or want to learn about. Getting to know your audience is KEY to the success of your content on Pinterest. You post, but your audience creates the push. Remember also to stick with Pinterest’s best practices for posting and use images that are 2:3 aspect ratio (vertical) and have your business’ logo on them for brand recognition. Consider adding text to your images to further help others understand the context of your pin and create the desire to click-through for further investigation.
If using video pins - keep it short and entertaining
Create or share videos that are fast paced, entertaining and contain a hook early on - preferably within the first 3 seconds or less. Keep the message clear, whether it’s an instructional video or purely entertaining - everything has a purpose and should lead to a next step or sale.
Be mindful of Pinterest’s SEO
Create captions that are interesting, insightful and intriguing. Remember Pinterest operates as a search engine, so make sure your titles and descriptions have keywords that will help your post be found by your ideal audience! And make use of ‘Alt-Text’ so your pin can be found easily by the visually impaired as well as other search engines.
We hope these tips are enough to get your started on your holiday pinning journey!
Want some help from our team? We’re always here!
